“I Was the Problem and I Didn't Know It” Sometimes the thing slowing the business down is not the market, the team, or the timing. It is the founder who has become so central to everything that the business cannot grow without cracking. What You'll Learn: The Hook: Why founders often look everywhere else for the problem before realizing they may be the bottleneck. Reality Check: Linda shares the story of a founder who thought she was holding the business together, but was actually holding it b

Got 10 Minutes? Speaking Your Partner's Language (No, Not That One) It came up on the last So Frickin' Healthy Live. It keeps coming up in conversations. And honestly, it should come up more — because most relationship friction isn't about not loving each other enough, it's about not speaking the same language. Danna and Megan break down all five love languages, share what's working (and what took years to figure out) in their own marriages — and Danna officially adds two more to the list that G

He'd spent years as a certified financial planner telling clients that the numbers matter. Then he moved his own family to Portugal, and found out the numbers were never really the hard part. In this episode, Mark Moberg shares what happened when his wife's company relocated the family to Lisbon: the six rough months his kids went through, the guilt of leaving an aging parent behind, and the concept from his book, The Life Arbitrage, that he now believes matters more than any spreadsheet, givin

When a customer says, “That’s too expensive,” it’s easy to assume the price is the problem — and reach for a discount. But pricing pushback can have very different things behind it, from timing and priorities to how the customer sees the value. In this episode, I look at why discounting becomes our default reaction, share two very different examples of what can actually sit behind a pricing objection, and explore what to do before you change the price. Mentioned in this episode: The Pricing L

This Is Harder than I Want It To Be: Season 2—What Happens After Things Break Linda van Egmond introduces Season 2 of "This is Harder Than I Want It To Be," focused on what happens after failures and breakdowns in leadership, teams, systems, or growth. She argues that failure is part of good leadership and highlights founders who acknowledge mistakes and fix them. Unlike Season 1, which covered shifts made before things break, this season begins each episode with a real failure from her or fou

How do you become a coach (and actually make it work) without having it all figured out first? If you’ve ever thought, “I’d love to be a coach, but I’m not sure I’m qualified… and also I have no idea how the business side works,” this conversation is for you. Megan and Danna sit down with Ben Fox to unpack what it really looks like to grow into coaching, build credibility (even when you’re young), and create a sustainable path that doesn’t require perfection, a polished brand, or seven social pl

Final Thoughts: An Inside Look at Health Coaching - Joanna's impressions one month later What is it actually like to work with a health coach, especially if you’ve never done health coaching before? In this wrap-up episode, Joanna reflects on her experience working with Danna and shares what surprised her, what stuck, and what she would tell someone who is thinking about hiring a health coach. She talks about coming into coaching feeling overwhelmed by conflicting health advice and wanting per

Beyond the Proof-Of-Concept: How HealthSeed Is Scaling Healthcare Innovation Across Borders. In the final episode of Narratives of Purpose's special series from the 2026 HIMSS European Health Conference, host Claire Murigande speaks with Safia Agueni, the COO and co-founder of HealthSeed. HealthSeed is a Swiss healthcare venture studio helping biotech, medtech, diagnostics, AI drug discovery, and digital-health companies launch and scale across Europe, North America, and MENA. In this intervi

Most people never ask what happens to their estate plan, their prenup, or their inheritance if they move to another country, and that assumption can cost families everything. This episode digs into exactly that gap. International tax attorney Christine Concepción joins Arielle to unpack how residency rules, inheritance tax, prenups, and trust structures behave differently once a US family crosses a border. ────────────────────────────────────────── CHAPTER TIMESTAMPS ─────────────────────────

FAQ 2: "At what point is my business actually ready for structure - and how do I know I'm not just adding bureaucracy?" Worried that “more structure” will kill your scrappy edge and turn your business into a slow corporate machine? In this episode, Linda breaks down the real difference between structure that creates clarity and bureaucracy that creates drag, plus a quick test to make sure anything you add actually replaces friction. What You'll Learn: The Hook: Why founders fear structure will